Every vibrant business community finds its strength in a core set of values, which serve as the invisible thread connecting people and purpose. In a landscape shaped by constant change and global ambition, these values are the practical foundation upon which enduring relationships and meaningful progress are built.
At Accace Circle, this is especially true. Here, principles like passion are not simply words, but daily practices that inspire collaboration, innovation and shared achievement across borders. In this spirit, we sit down with Veronika Kovácsová, the marketing team leader at Accace Circle, to explore how these values come to life within the community and guide its ongoing success.
Where does your passion for this community come from?
Having been part of this community from the very beginning, I’ve had the chance to watch it grow and change in ways I never expected. From those early days, I’ve worked with people who are not only hardworking, but genuinely passionate about what we accomplish together. It’s inspiring to see how much everyone cares. Not just about their own work, but about the community’s success as a whole. Every achievement, big or small, is a reminder of what’s possible when people support each other and share the same goals. That feeling of teamwork and belonging is what keep my flame alive and it’s why being part of Accace Circle continues to matter so much to me.
How do you translate the culture and values of Accace Circle into marketing and communications?
For me, it’s all about the little things that add up to something bigger. Internally, it’s reflected in the way we interact with each other. We’re always open, approachable and genuinely supportive. We make a conscious effort to listen, share ideas freely and celebrate each other’s wins, no matter how small. This encouragement builds the community spirit and keeps our team connected.
When it comes to the outside world, our approach is just as thoughtful. We promote individual achievements but also collective progress. Our marketing strategies are designed to ensure that when one member succeeds, the whole network benefits. By showcasing these shared successes and focusing on collaboration, we help every partner grow. And that, I believe, is at the heart of what makes Accace Circle unique and strong.
Can you recall a campaign or moment that made you feel truly proud of your work?
One of the most rewarding aspects of my role is collaborating each year with our community members to create and update a range of very complex white papers. The process itself is no small task. There’s a tremendous amount of effort involved on both sides, with my marketing team working hand in hand with our members. It demands commitment, coordination and a shared vision to ensure everything comes together seamlessly and in time.
However, the true sense of accomplishment arrives when we finally publish these white papers, comparisons or infographics to the public and witness the genuine impact they have. Seeing how our collective work provides valuable insights and connects businesses with reliable solutions is incredibly fulfilling. Each publication feels like a testament to our teamwork, dedication and the strength of our community. Every time a new content goes live, I am reminded of how much we can achieve when we support one another, and I feel incredibly proud of everyone who played a part in making it happen.
Veronika Kovácsová
Marketing team leader at Accace Circle
What role does passion play in connecting people across different countries and cultures?
Passion plays a pivotal role in connecting people across different countries and cultures because it serves as a common thread that transcends language, background and geographical boundaries. Within Accace Circle, for example, passion is what unites individuals who might come from diverse places but share a genuine enthusiasm for their work and the community’s overall success. This shared drive fosters a sense of teamwork and belonging, encouraging people to support one another, celebrate each other’s achievements and work towards collective goals. When passion is present, it inspires openness, collaboration and a willingness to learn from each other, making it much easier to bridge cultural differences and create a strong, vibrant community where everyone feels valued and connected.
A final word
In the end, it’s our shared passion that truly shapes the character of this community. By bringing our energy, curiosity and enthusiasm to every interaction, we create an environment where everyone is encouraged to grow and contribute. Passion is the spark that motivates us to support one another, celebrate progress and keep striving for more, even when faced with uncertainty. At Accace Circle, passion doesn’t just connect us. It inspires us to lift each other higher and transform challenges into opportunities for collective achievement.
